Creating a brand identity for Tour de Tietema
Tour de Tietema aims to disrupt the world of cycling to make it more accessible. Their identity must question the unwritten rules in the cycling industry and emit accessibility, connection and professionalism, while staying away from superiority. For Tour de Tietema, real experiences are more important then getting on the podium.
Our job was to give shape to their identity and create a matching shirt and bike design as the prime bearer of the brand values.
We did this by creating a playful style that invites self-expression and is critical towards cycling conventions. By including stories of community members in the design of the shirt we honour the everyday cyclist and show that all rides have something special.
We did this by creating a playful style that invites self-expression and is critical towards cycling conventions. By including stories of community members in the design of the shirt we honour the everyday cyclist and show that all rides have something special.
